Within the framework of the process for opening up the SGAE and bringing its management activities closer to the citizenry, the Society is implementing a new service at each of its office spaces: guided tours around spaces included in the “Casa de los Creadores” (Home of Creators). In the case of the Longoria Palace, the SGAE’s headquarters in Madrid and one of the architectural icons of Modernism in the capital, a specialist in the history of the building tells its story to visitors, in great detail interspersed with curious anecdotes and the changes the building has undergone since it was first opened at the beginning of the 20th century. These tours can only be organized for not-for-profit groups or entities with fewer than 25 people.